About Me

marcus austin portrait grey background
I am a mobile and web consultant, content strategist, editor, and writer in the technology, internet and business fields.

I have over 20 years’ experience writing about and explaining new and future technologies to business audiences in the retail, financial services and general business sector, across all sizes of business from small businesses through to enterprises.

In addition to writing about technology I also like to be hands on with the technology. In 2008 I constructed the mobile strategy for the Guardian media group and successfully launched the Guardian’s mobile website m.guardian.co.uk.

The site launched in early 2009 and after just a few months, it became the UK’s third largest news and information mobile site. I also worked with insurance brand MoreThan to develop new ways of addressing their audiences using cloud-based web applications. More recently I’ve also worked with Hastings Direct on their mobile telematics strategy.

Recent content strategy work includes working with IT training business Firebrand on their apprentice and business training online and offline campaigns, launching the Business Channel of Future’s TechRadar Pro, and working on Santanders’ Breakthrough website.

Recent published articles include pieces on ReadWrite, Serverwatch, Business Review Europe, Toms IT Pro. Enterprise Networking Planet, Channel Pro, MSDN, Virtual Strategy, and Channel Web, IT Perspectives, Entrepreneur Country, Santander Breakthrough, Business Report, Santander Business Up Close,E-Commerce Europe.

In the contract publishing field I have worked with and developed strategies for clients such as IBM, Vodafone, PC World, BT, Apple, Santander and Internet Retailing, as well as developing and editing websites such as Startups.co.uk for Crimson Business, ITPro for Denis Publishing and, most recently, TechRadar Pro for Future Publishing.

I have been Involved with the Web since 1994, commissioning and writing the first articles on how to do business on the Internet in ‘94. I launched Rage the UK’s first internet-only lifestyle magazine in ’95 and the first site to do viral marketing campaigns and live coverage from music events. Later on I launched and edited Business 2.0 Europe, the magazine for the new economy sector, and Internet.Works the UK’s most successful Internet business magazine for Small Business.

In 2004 I was recognised as one of the UK’s top 100 Internet pioneers in the NOP E-consultancy Internet Decade awards, and won the AOP Business website of the year 2003, for my work on Startups.co.uk.

To see examples of my work see the Recent Articles page

To get a full up-to-date CV contact me on either

Email: marcus@tenc.co.uk
Phone: +44 (0)208 123 1310

or see my LinkedIn page uk.linkedin.com/in/marcusja