Articles and recent work

Recent Work

Recent Articles

Microsoft Developer Network – MSDN

How to develop your first Windows 8 App – http://blogs.msdn.com/b/ukmsdn/archive/2013/01/21/guest-post-how-to-develop-your-first-windows-8-app.aspx

Business Review

Top 10 resources for Windows 8 – http://www.businessrevieweurope.eu/top_ten/the-top-10-resources-for-windows-8

Read Write

Hacking and enterprises – http://readwrite.com/2013/02/05/whos-afraid-of-the-big-bad-hacker-enterprises-should-be

Entrepreneur Country

Pitching for business on social media – http://www.entrepreneurcountry.com/news-features/media-communications/item/2678-pitching-for-new-business-on-social-media

Microsoft TechNet

How to manage multiple servers with Windows Server 2012 – http://blogs.technet.com/b/server-cloud/archive/2013/02/08/how-to-manage-multiple-servers-on-windows-server-2012.aspx

TechRadar

Articles/reviews/news http://www.techradar.com/author?searchTerm=Marcus+Austin

FireBrand

Apprentice Site – http://www.firebrandtraining.co.uk/apprenticeships

Managed Account Site – http://www.firebrandtraining.co.uk/managed-accounts

Cloud Computing Intelligence

Every article since Sept 2013 http://www.cloudcomputingintelligence.com

Santander Breakthrough

Commissioning and writing case studies and articles on growth finance and IT. I’m credited on a few IT articles (http://www.santanderbreakthrough.co.uk/search/node/marcus%20austin) – Most of my copy is uncredited

Case Study Your Vets http://businessinsight.santandercb.co.uk/client-stories/growth-without-equity-loss-expanding-vets-practice

Staff training: boot camp, online or MOOC? http://www.santanderbreakthrough.co.uk/blogs/staff-training-boot-camp-online-or-mooc

Broadcast Your Business With YouTube http://www.santanderbreakthrough.co.uk/advice/technology/broadcast-your-business-youtube

Creating An Internet Marketing Strategy http://www.santanderbreakthrough.co.uk/advice/technology/creating-internet-marketing-strategy

How Dynamic Search Functions Can Boost Your Online Business –http://www.santanderbreakthrough.co.uk/advice/sales-and-marketing/how-dynamic-search-functions-can-boost-your-online-business

Five Apps No Growing Business Should Be Without http://www.santanderbreakthrough.co.uk/advice/technology/five-apps-no-growing-business-should-be-without

Can You Reduce Your IT Support Costs? http://www.santanderbreakthrough.co.uk/advice/technology/can-you-reduce-your-it-support-costs

Facebooking for Business http://www.santanderbreakthrough.co.uk/advice/technology/facebooking-business

Five Technologies That Will Change Business In 2014 http://www.santanderbreakthrough.co.uk/advice/technology/five-technologies-will-change-business-2014

Options For Cloud Computing http://www.santanderbreakthrough.co.uk/advice/technology/options-cloud-computing

Adopting Agile Business Methods http://www.santanderbreakthrough.co.uk/advice/technology/adopting-agile-business-methods

Top Ten Business Apps http://www.santanderbreakthrough.co.uk/advice/technology/top-ten-business-apps

Vital Ingredient: Building A Fresh New Business http://www.santanderbreakthrough.co.uk/inspiration/case-study/vital-ingredient-building-fresh-new-business

Trade Mission To The US: WEST Brewery http://www.santanderbreakthrough.co.uk/inspiration/events/trade-mission-us-west-brewery

A Breakthrough for YourVets http://www.santanderbreakthrough.co.uk/inspiration/case-study/breakthrough-yourvets

Trade Mission To The US: Bag It Don’t Bin It http://www.santanderbreakthrough.co.uk/inspiration/events/trade-mission-us-bag-it-dont-bin-it

Green Shoots http://www.santanderbreakthrough.co.uk/inspiration/technology/green-shoots

Internet Retailing magazine

2013 Procurement Guide – http://viewer.zmags.co.uk/publication/2afd81ad#/2afd81ad/44 and http://viewer.zmags.co.uk/publication/2afd81ad#/2afd81ad/72

In-Store Supplement – The high-street is dead long-live the high street – March 2013 – http://viewer.zmags.co.uk/publication/2ae4e22c#/2ae4e22c/24

DAI and Dansk Case study – March 2013 –  http://viewer.zmags.co.uk/publication/2bc4b3ec#/2bc4b3ec/48

 

OLDER WORK

 

Internet Retailing magazine

Supplement on multi-channel – May 2010 – Creating a Single Viewpoint – http://viewer.zmags.co.uk/publication/2bc4b3ec#/3f17f2ac/30

Fraud and Payment Supplements – Jan 2010 – Converting Abandonment http://viewer.zmags.com/publication/991986af#/991986af/6 – The secret is in the mix http://viewer.zmags.com/publication/991986af#/991986af/24

Ecommerce Platforms – Mar 2010 –The new frontiers for ecommerce http://viewer.zmags.co.uk/publication/8158c238#/8158c238/10 and Navigating E-commerce channels http://viewer.zmags.co.uk/publication/8158c238#/8158c238/18

May 2007 – Internet retailing – Success as a service –http://tenc.co.uk/files/examples/Internet Retailing May 2007 – Success as a service.pdf

March 2007 – Internet retailing – internet and retailing –http://tenc.co.uk/files/examples/Internet Retailing March 2007 – Internet and retailing.pdf

SAP

Think ten billion users, think mobile! – http://www.thinkbiggrowfast.net/2012/06/19/think-ten-billion-users-think-mobile/

Useful Social Media

B2B Social Media for Customer Service – http://usefulsocialmedia.com/blog/featured/social-media-and-b2b-communications/

The Value of social media Advertising – http://usefulsocialmedia.com/blog/featured/the-value-of-social-media-advertising/

Understanding Big Data – http://usefulsocialmedia.com/blog/featured/understanding-big-data/

Startups/Growing Business

10 Reasons to go fully digital – http://startups.co.uk/10-great-reasons-to-go-fully-digital/

Business2Community

Job Hunting? Do You Need a Project Management Certification? – http://www.business2community.com/human-resources/job-hunting-do-you-need-a-project-management-certification-0475254#!CWZZH

NMK interview

Guardian Mobilises – https://www.nmk.co.uk/article/2009/3/5/guardian-mobilises

ChannelWeb articles

Taking more on with tablets – Feb 2013 – http://www.channelweb.co.uk/crn-uk/opinion/2241497/taking-more-on-with-tablets

VARS must switch on to Secure Printing – Nov 2007 – http://www.channelweb.co.uk/crn-uk/analysis/1890040/vars-switch-secure-printing

Reviews on ChannelWeb 2007-2008 http://www.channelweb.co.uk/search?query=%22marcus+austin

Insight

Sustainable IT guide 2008  –http://img2.insight.com/graphics/uk/content/sustainable-it-guide.pdf

CIO magazine

Meeting customers multi-channel needs – Dec 2010 –  http://www.cio.co.uk/insight/enterprise-apps/meeting-customers-multi-channel-needs/

Moving to mobile – Feb 2011 – http://www.cio.co.uk/insight/mobile/moving-to-mobile/

CFO World

Sept 2010 – Technology 2.0 – http://www.cfoworld.co.uk/in-depth/technology/3241144/technology-20/

Oct 2010 – Take your business to the cloud –  http://www.cfoworld.co.uk/in-depth/technology/3242036/take-your-business-to-the-cloud/

Oct 2010 – Networking your Phone Service – http://www.cfoworld.co.uk/in-depth/technology/3242041/networking-your-phone-service/

ITPro

Articles for ITPro http://www.itpro.co.uk/authors/marcus-austin

BusinessReport  

Social Media demands a response now – http://www.businessreport.co.uk/blogs/marcus-austin/18/social-media-demands-a-response-now

E-Consultancy

Q&A with e-consultancy on the launch of the Guardian’s mobile site http://econsultancy.com/uk/blog/3778-qa-guardian-mobile-product-manager-marcus-austin

Growing Business

Creating a digital DNA – http://www.growingbusiness.co.uk/creating-a-digital-dna_1.html

The Guardian

Is e-commerce the future – Sept 1999 http://www.theguardian.com/books/1999/sep/18/books.guardianreview1

WAN-IFRA

Winning Mobile Strategies – http://www.wan-press.org/IMG/pdf/Executive_summary_8.4.pdf

 

Magazines and articles for clients

 

Firebrand Handbook for employers 2013                       

IBM Vision magazine Spring 05 –                    

IBM Vision magazine Summer 06 –                    

IBM Vision magazine Issue 08 – Winter 2006                   

IBM Vision magazine Issue 09 – Summer 2007                   

IBM Vision magazine Issue 13 – Autumn 2009                 

IBM Storage Solutions Guide                                          

IBM ThinkTank 1 BI and Data Management – 2007         

IBM ThinkTank 2 Going Green – 2007                            

IBM ThinkTank 2 Northern Ireland July 2008                    

IBM ThinkTank 5 – Collaboration                                        

IBM ThinkTank 8 – Optimisation – May 2008                       

IBM ThinkTank 10 – July 2008 – Business Continuity         

IBM ThinkTank 18 Dynamic Infrastructure – July 2009       

IBM ThinkTank 19 Cost reduction – Jan 2010                    

IBM whitepaper – Risking it all 2011                                   

IT Manager – working from home – July 2007 Equanet       

IT Manager – Go for green – Sept 2007 – Equanet              

IT Manager – Clever Storage – Dec 2007 Equanet           

No Nonsense Guide to High Growth – BIS 2010                

Welsh No Nonsense Guide to High Growth – BIS 2010    

PC World Business – Remote IT Management                 

Sustainable IT Guide – Insight                                          

BT Upload Magazine Issue 08                                          

BT Upload Magazine Issue 09                                          

 

Writing under other names

 

Two chapters on GoCompare and Net-a-Porter in http://startups.co.uk/how-they-started-digital/ Published July 2012

Three articles Ghost written for Actinic June 2012

Mcommerce: – Mcommerce: Going mobile with your online store https://www.enterprisenation.com/blog/mcommerce-going-mobile-with-your-online-store/ – Mcommerce: Some tools for building mobile-friendly websites https://www.enterprisenation.com/blog/mcommerce-some-tools-for-building-mobile-friendly-websites/ – Creating mobile-friendly marketing campaigns https://www.enterprisenation.com/blog/mcommerce-creating-mobile-friendly-marketing-campaigns

Interviews and writing up for the 2011Olswang Convergence Survey http://www.olswang.com/news/2011/03/2012/01/olswang-reveals-the-results-of-its-2011-convergence-survey/

Proving and testing your business ideas – Barclays one Small Step – http://www.barclays.co.uk/Startupsupport/HowdoIknowifIhaveagoodidea/P1242586664611

Promoting my business through social media – Barclays one Small Step – http://www.barclays.co.uk/Startupsupport/Promotingmybusinessthroughsocialmedia/P1242586448664

Apple in Business ebook for Equanet https://itunes.apple.com/us/book/apple-in-business/id633440796?ls=1#